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Journal Article An Interaction Model of Consumer Utility Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael T. Devita Michael T. Devita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 146–153, https://doi.org/10.1086/208625 Published: 01 September 1975
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Green et al. (1975) studied this question.
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