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January 1, 2026Electronic Government an International Journal

A study on the influence of demographic elements on the salaried women investors mind-set towards investing in ELSS with reference to twin city of Odisha

Pratichi Dash Susanta Kumar Mishra

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Key Points

The research aims to explore how demographic elements influence salaried women's attitudes towards investing in Equity Linked Savings Schemes (ELSS).
Survey of salaried women investors in the twin city of Odisha
Analysis of demographic factors affecting investment behavior
Focus on attitudes towards ELSS investment
Mature women investors show a greater interest in ELSS compared to younger demographics
Higher income levels correlate with increased willingness to invest in ELSS
Educational background significantly influences the investment mind-set towards ELSS

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Implication

Investigates the impact of demographic factors on women's investment mind-set in ELSS, suggesting insights for targeted financial strategies.

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Cite This Study

Dash et al. (2026) studied this question.

synapsesocial.com/papers/6a0d4efcf03e14405aa9a3cc https://doi.org/10.1504/eg.2026.10078483

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