Annual report shows that 37% of companies profit from sustainability, indicating the importance of innovation.
This is the fourth annual research report jointly produced by MIT Sloan Management Review and The Boston Consulting Group on the connection between sustainability and business. This year’s report focuses on who is profiting from their sustainability practices and why. Overall, respondents reporting profit from sustainability went up by 23% to 37% of the total. As we explore in detail, business-model innovation is the crux of sustainability profits for a majority of companies.
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Kiron et al. (2013) studied this question.
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