The New Rules of Brand Visibility in AI Search

As LLM-driven search grows, brands are facing two distinct challenges: visibility and accuracy. For AI search, SEO is now entwined with GEO, generative engine optimization. As zero-click LLM responses replace direct links on search result pages, new metrics are replacing traditional traffic analytics. New research suggests ways leaders can ensure that their brands become more visible, more accurately represented, and more competitively positioned over time.