The Effects of Convenience and Utility Value through the Pleasure of Fast Food Restaurant Kiosks on the Intention of Continuous Use

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Key Points

This research aims to analyze how the enjoyment of kiosk use affects convenience, experiential value, and intention for continuous use in fast food restaurants.
Survey conducted from January 29 to February 16, 2025, targeting consumers who had experience using kiosks in fast food outlets.
Data analyzed using SPSS 25.0 and AMOS 25.0 after coding.
Focus on the relationship between kiosk convenience, experiential value, and intention to continue usage.
Kiosk convenience positively affects experiential value, enjoyment, and intention to use continuously (all with significant positive correlations).
Experiential value does not directly influence intention but affects it indirectly through enjoyment.
Enjoyment during kiosk use is a key factor in enhancing the intention to use continuously.

Analyzes kiosk enjoyment's impact on convenience and continuous use intention in fast food settings, suggesting operational insights.

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Choi et al. (2026) studied this question.

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