An Analysis of the Effects of Visual Salience–Based Behavior-Inducing Design on Reuse Intention of Restaurant Kiosks

View at Publisher

Ask AI

Bookmark

Share

Key Points

To analyze the structural relationships between visual design elements and reuse intention of restaurant kiosks and verify the mediating effects of user response factors.
Conducted a survey with 149 participants aged 40-60 to evaluate visual design elements.
Analyzed data using structural equation modeling and bootstrapping for indirect effects testing.
Identified five key design elements: color contrast, size and hierarchy, visual attention patterns, and placement strategies.
Color contrast, size and hierarchy, visual attention patterns, and placement strategies significantly influence user response factors.
Visual attention significantly affects reuse intention, while information search efficiency and perceived usability do not.
Indirect effects show significant pathways from color contrast, size and hierarchy, visual attention patterns, and placement strategies to reuse intention through user response.

Analyzes visual design's impact on reuse intention of restaurant kiosks in middle-aged users, indicating design improvements are needed.

No abstract yet. The journal hasn't published one we can show.

No takes yet. Share an insight, caveat, or question.

Park et al. (2026) studied this question.

View at Publisher

Ask AI

Bookmark

Share