A Study on Visual Element Preferences for Low-Calorie Food Packaging Based on the Analytic Hierarchy Process

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Key Points

This research aims to identify consumer preferences for visual elements in low-calorie food packaging and establish design priorities.
Identified five main design indicators: color, pattern, text, shape, and material from literature.
Conducted user surveys to connect consumer needs with design indicators and classified 15 design elements into a system.
Utilized the Analytic Hierarchy Process (AHP) to evaluate and score design criteria with expert input.
Color elements received the highest weight, followed by pattern elements in overall importance.
Among sub-elements, product images, calorie labels, and predominant colors ranked as the top three design attributes.
The findings suggest these elements best attract consumer attention, indicating a need to focus on them in design processes.

Explores consumer preferences for low-calorie food packaging, suggesting design strategies to improve appeal.

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Huang et al. (2026) studied this question.

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