Key result
Larger Reward Positivity neural response to positive social feedback correlates with stronger peer behavioral adjustments.
Why the study?
Relatively few studies have considered the neural systems that drive behavioral adjustments made in response to social feedback.
Observational (n=254)
Initial neural responsiveness to reward within 300 ms of positive social feedback may guide subsequent social behaviors.
Neural reward positivity may index susceptibility to social influence; hypothesis-generating for mechanisms of peer-driven behavior change.
Strong social connections are important predictors of both mental and physical health. The ability to effectively process social feedback from other people and adjust behavior accordingly is a critical part of skillfully navigating the social landscape. However, relatively few studies have considered neural systems driving these behavioral adjustments. In this study, 254 participants engaged in a peer interaction game while electroencephalogram (EEG) was recorded. In this game, participants repeatedly "interact" with a small set of virtual peers over a series of rounds, in which they provide feedback to their peers, and receive feedback from them in turn. A reward-sensitive event-related potential called the Reward Positivity (RewP) was extracted from the EEG following positive feedback from peers, and multilevel modeling was used to examine whether the RewP moderated associations between the feedback participants received during the task and their subsequent behavior. Participants were more likely to accept coplayers who had previously voted to accept them, and to like coplayers who had voted to accept them on the same round. A larger RewP was associated with a stronger tendency to modify behavior following feedback from peers, both in terms of voting behavior and expressions of liking. These data suggest that initial neural responsiveness to reward within 300 ms of positive social feedback may guide social behaviors. Thus, this line of research represents an important step toward a more complete understanding of the ways in which neural responses to feedback are involved in human social behaviors.
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Weinberg et al. (2020) reported an observational. Social feedback was evaluated on Behavioral adjustments (voting behavior and expressions of liking). A larger Reward Positivity neural response within 300 ms of positive social feedback was associated with a stronger tendency to modify voting and liking behaviors toward peers.
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