A theoretical analysis of methods used by researchers to examine gender differences in behaviour toward computers is offered. Most studies have used a quantitative, constructtesting, cross-sectional approach to assess general behaviours. It is argued that a qualitative, contextual, developmental approach examining specific cognitive tasks is required if we want to shift from simply identifying gender differences to understanding them. This alternative approach offers the potential to develop a more cohesive and comprehensive understanding of human-computer interaction. Without this understanding we will continue to identify only pieces of a very complex puzzle.
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Robin Kay (1992) studied this question.
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