November 1, 1981Journal of Marketing Research

Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

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Abstract

Lynn W. Phillips, Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing, Journal of Marketing Research, Vol. 18, No. 4 (Nov., 1981), pp. 395-415

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Cite This Study

Lynn W. Phillips (1981) studied this question.

synapsesocial.com/papers/6a0dc0959a2918c675a4fda6 https://doi.org/10.2307/3151333

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