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Journal Article Individual Differences in Search Behavior For a Nondurable Get access William L. Moore, William L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald R. Lehmann Donald R. Lehmann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 296–307, https://doi.org/10.1086/208817 Published: 01 December 1980 Article history Received: 01 August 1979 Revision received: 01 August 1980 Published: 01 December 1980
Moore et al. (1980) studied this question.