Studies testing the evolutionary biological prediction that striving for cultural goals is a proximate means of attaining high reproductive success are reviewed, and some of their problems are examined. Recent data from the Kipsigis of Kenya provide robust demonstration that wealth enhances a man's reproductive success. The evolutionary significance of correlations between cultural and reproductive success, and the additional problem of interpreting studies conducted in the rapidly changing environments of modern man, are discussed.
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Monique Borgerhoff Mulder (1987) studied this question.
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