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January 1, 2018Marketing Science

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data

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Authors

MSMatthew J. SchneiderSJSharan JagpalSGSachin Gupta

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Schneider et al. (2018) studied this question.

synapsesocial.com/papers/6a0f567f590fe99bbbed20bchttps://doi.org/10.1287/mksc.2017.1064
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