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August 1, 1997Journal of Marketing Research

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

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MCMarkus ChristenSGSachin GuptaJPJohn C. Porter

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Christen et al. (1997) studied this question.

synapsesocial.com/papers/69fff595b124fe581985b532https://doi.org/10.1177/002224379703400302
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