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August 1, 1984Journal of Marketing Research

Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities

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Authors

DRDavid J. ReibsteinHGHubert Gatignon

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Reibstein et al. (1984) studied this question.

synapsesocial.com/papers/6a194edfdec6c1694ed95dcchttps://doi.org/10.1177/002224378402100303
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