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November 1, 2000Journal of Marketing ResearchOpen Access

Modeling Fuzzy Data in Qualitative Marketing Research

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Authors

SVSajeev VarkiUniversity of South FloridaBCBruce CooilVanderbilt UniversityRRRoland T. RustUniversity of North Carolina at Chapel Hill

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Varki et al. (2000) studied this question.

synapsesocial.com/papers/6a0f567f590fe99bbbed20c6https://doi.org/10.1509/jmkr.37.4.480.18785
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