Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 1, 1995Journal of Marketing Research

Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach

View Full Paper
Ask AI
Bookmark
Share

Authors

WDWayne S. DeSarboPennsylvania State UniversityVRVenkatram RamaswamyUniversity of MichiganRCRabikar ChatterjeeUniversity of Pittsburgh

Discussion

Loading...

Member takes

Implication

Key Points

Key points are not available for this paper at this time.

Cite This Study

DeSarbo et al. (1995) studied this question.

synapsesocial.com/papers/6a22f2d4a5663ce015b7ac52https://doi.org/10.1177/002224379503200209
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty1983 · 44 citations
  2. 2Candelinc: A General Approach to Multidimensional Analysis of Many-Way Arrays with Linear Constraints on Parameters1980 · 231 citations
  3. 3<i>Courtyard by Marriott</i>: Designing a Hotel Facility with Consumer-Based Marketing Models1989 · 249 citations
  4. 4A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships1982 · 94 citations