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August 1, 1983Journal of Marketing Research

A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty

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Authors

ICImran S. CurrimUniversity of California, IrvineRSRakesh K. SarinAnderson University - South Carolina

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Currim et al. (1983) studied this question.

synapsesocial.com/papers/6a219a0dcdf8429e7e5fda7bhttps://doi.org/10.1177/002224378302000303
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