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September 1, 2004European Journal of Marketing

The role of communication and trust in explaining customer loyalty

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Authors

DBDwayne BallPCPedro S. CoelhoAMAlexandra Machás

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Ball et al. (2004) studied this question.

synapsesocial.com/papers/6a0f5c9b4fb650da4ffe14ddhttps://doi.org/10.1108/03090560410548979
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