Exploring the Path of Art Empowering Rural Cultural and Creative Design Practice in Supporting Agricultural Practice

Against the backdrop of rural revitalization through cultural and artistic empowerment, “Culture + Agriculture” combines traditional agriculture with the cultural and artistic industry, integrating art design, technology, and agricultural elements with the logic of cultural thinking, developing and expanding the functions of traditional agriculture and enhancing and enriching its value. With the help of art principles, design, and symbols, the “artistic rural construction” uses the power of art to bridge the gap between past and present, connect urban and rural areas, reconstruct the relationships among rural people, scenery, and objects, cultivate cultural ecology and open up poetic spaces. The design team remains committed to deep engagement in practical experiences, both emerging from and returning to rural practices. They consistently focus on the focal points and issues within the vision of rural revitalization, incorporating the advanced ideological foundation and cutting-edge technological perspectives of capital’s universities into the grand cause of rural revitalization, thus promoting the spiritual and cultural construction as well as the economic growth of the new rural areas.