New Construction of the Integration of Intangible Cultural Heritage and Tourism Industry

This paper aims to explore the theoretical and practical issues of the new construction of the integration of intangible cultural heritage and tourism industry. Firstly, the importance of protecting and inheriting intangible cultural heritage was analyzed, and ways and strategies were proposed to strengthen investigation and recording work, cultivate the awareness of inheritance among the younger generation, and establish professional inheritance institutions and teams. Secondly, key measures for tourism product development and innovation were explored, including designing diverse tourism routes and themed activities, and utilizing technological means to enhance the tourist experience. Finally, the role of the government in policy support and management mechanisms was discussed, and suggestions were put forward to introduce relevant policies and regulations, establish a sound management system, and strengthen talent cultivation and knowledge transfer. Through the analysis of these aspects, the aim is to provide effective ideas and suggestions for promoting the integration and development of intangible cultural heritage and tourism industry.