Entrepreneurial orientation as a predictor of organizational quality performance: a meta-analysis

Entrepreneurial orientation (EO) and organizational quality performance (OQP) are crucial factors in determining an organization's success. Nonetheless, existing studies have yet to examine the distinct influence of EO on OQP. This meta-analysis aims to synthesize the relationship between EO behaviors, including innovativeness, proactiveness, and risk-taking, and OQP and its subdimensions of soft quality management practices (SQMP), hard quality management practices (HQMP), product quality (PQ), and service quality (SQ) across 13 studies (N = 21,789) from both service and manufacturing industries. The results indicate a significant positive association between EO and the dimensions of OQP (i.e. SQMP, HQMP, SQ, and PQ). Furthermore, moderation analysis reveals that industry type significantly moderates the EO-OQP relationship, with stronger effects observed in service firms than in manufacturing firms. These findings establish EO as a driver of quality improvement and provide practical contributions for managers on integrating entrepreneurial behaviors into quality management systems to enhance quality practices and outcomes.