Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 22, 2026Spanish Journal of Marketing - ESICOpen Access

Sustainable tourism in the age of digitalization: how metaverse, engagement and well-being influence responsible travel choices

View Full Paper
Ask AI
Bookmark
Share

Authors

TKTariq Iqbal KhanAQAbdul QayyumMAMuhammad Ali

Discussion

Loading...

Member takes

Overview

Randomized trial explores how metaverse experiences and engagement influence responsible travel behavior, suggesting leadership plays a crucial role.

Key Points

  • This study investigates the relationship between metaverse experiences, visitor well-being, engagement, and responsible travel behaviors, incorporating cognitive mechanisms and environmental awareness.
  • Data collected through an online survey with 336 respondents.
  • Analysis conducted using SPSS and AMOS to examine relationships.
  • Exploration of mediation by big data capability and moderation by leader conscientiousness.
  • Immersive metaverse experiences significantly enhance responsible travel behavior.
  • BDLA mediates the relationship between virtual experiences and real-world travel actions.
  • Leader conscientiousness intensifies the positive effect of engagement on sustainable practices.

Cite This Study

Khan et al. (2026) studied this question.

synapsesocial.com/papers/6a0ff39dd674f7c03778c5cehttps://doi.org/10.1108/sjme-04-2025-0122
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring the role of immersive technology in promoting ecotourism: Integrating perspectives from environmental psychology theory and the theory of planned behavior2025
  2. 2Sculpting the feelings: influence of immersive technology on responsible travel2024 · 7 citations
  3. 3Embracing the metaverse: cultivating sustainable tourism growth on a global scale2024 · 46 citations
  4. 4The metaverse effect: can virtual tourism experiences drive actual visits?2026
  5. 5Environmental attitudes, subjective norms, and perceived behavioural control in responsible tourism practices2024