This article describes the dominant model of development, the factors that led to its decline in intellectual circles after about 1970, and the emerging alternatives. The implications of this academic shift in thinking on the role of communication in development are discussed in terms of such issues as the communication effects gap, the content of mass media messages about development, and the limitations of the social structure on developmental communication effects. Greater use of field experiments and network analysis is recommended.
No takes yet. Share an insight, caveat, or question.
Everett M. Rogers (1976) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: