Answers are grounded in this paper and cite their sources.
Journal Article Designing Persuasive Communication Campaigns: A Multimessage Communication Model Get access Jeffrey E. Danes, Jeffrey E. Danes Search for other works by this author on: Oxford Academic PubMed Google Scholar John E. Hunter John E. Hunter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 67–77, https://doi.org/10.1086/208794 Published: 01 June 1980 Article history Received: 01 January 1979 Revision received: 01 January 1980 Published: 01 June 1980
No takes yet. Share an insight, caveat, or question.
Danes et al. (1980) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: