What question did this study set out to answer?

The research aims to explore how the internet and social media impact small businesses, particularly in underserved regions.

Impact of social media on small businesses

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The research aims to explore how the internet and social media impact small businesses, particularly in underserved regions.
Case study methodology using two surveys and semi-structured interviews with five small business owners or managers in western Maine.
Focus on businesses in economically depressed areas to assess their internet and social media usage.
Increased customer awareness and inquiries were reported by businesses using social media and websites.
Enhanced relationships with customers and an increase in new customers were observed.
Ability to co-promote with local businesses improved regional business images, leading to potential revenue growth.

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Case study explores economic benefits of social media and websites for small businesses in underserved areas, indicating positive business outcomes.

Jones et al. (2015) studied this question.

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Case study explores economic benefits of social media and websites for small businesses in underserved areas, indicating positive business outcomes.