Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

An “information privacy gap” exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this evolving and important topic into the marketing curriculum. To accomplish this goal, a comprehensive information privacy framework is presented, and specific recommendations are provided to assist marketing educators in their efforts to expand consumer information privacy issues in their courses.