Investigating the organisational culture of CrossFit

Given the growth of CrossFit, it is beneficial to explore and better understand its culture. Using Schein’s conceptual framework, this study investigated the organisational culture of CrossFit. Focus groups were conducted with five new members, six veteran members, four coaches, and the two owners (N = 17) from a CrossFit gym in northern Ontario. Participant accounts revealed that the artefacts of the organisational culture included the rugged, industrial appearance of the gym (visual structures and processes) and the social nature of members’ interactions prior to/following each workout (observable behaviour). Espoused beliefs and values identified included pride in the gym and their workouts, inclusivity, and a strong sense of community that extended beyond the gym. A shared underlying assumption was the common goal of improving their health and well-being. Highlighting CrossFit’s organisational culture provides insight into some of the factors that have made it a successful organisation.