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Journal Article Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Moore William L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 1, June 1981, Pages 103–113, https://doi.org/10.1086/208846 Published: 01 June 1981 Article history Received: 01 April 1980 Revision received: 01 December 1980 Published: 01 June 1981
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Holbrook et al. (1981) studied this question.
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