#iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea

This article explores feminist activism via the hashtag #iamafeminist on Twitter in South Korea. This hashtag became an important platform for feminist identification and activism against misogyny following its start in 2015 as a way to resist prevailing anti-feminist sentiment in Korea. In addition to opposing stigmas regarding identifying as a feminist, #iamafeminist affords an inclusive frame that can promote feminist identification by sharing personal motives for and stories about being a feminist. Although critics dismiss the potential of hashtag activism due to its ephemeral nature, I argue that #iamafeminist—which I call the “mother tag”—was able to persist for three months by continuing to connect with real-time gender issues and by initiating activism against misogyny both online and offline.