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The paper examines entry, exit and the survival of firms in terms of evolutionary changes in the marker from the first introduction of a product to maturity of the market. It is shown that both entry and exit rates depend systematically on the stage of development of the market in the cycle from birth to maturity. Survival rates depend both on stage of development and on individual firm attributes. The empirical work is carried out with data for 25 new products. A complete inventory of entering, exiting and surviving firms from the birth of a new product to its maturity was developed.
Agarwal et al. (Thu,) studied this question.