What question did this study set out to answer?

Investigate how digital media and modern ways of working influence work engagement and occupational identity formation among young agricultural professionals.

February 23, 2023Rural SociologyOpen Access

Young Farmers in “The New World of Work”: The Contribution of New Media to the Work Engagement and Professional Identities*

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Authors

İUİlkay Unay‐GailhardUNESCO MBMark A. BrennanPennsylvania State University

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Implication

Mixed-methods study reveals digital media fosters work engagement in young farmers, highlighting persistent conflicts between personal self-concept and public career identity.

Key Points

Investigate how digital media and modern ways of working influence work engagement and occupational identity formation among young agricultural professionals.
Conducted a mixed-methods investigation using field data from young farmers located across Crete and Cyprus.
Applied polymedia theory to evaluate patterns of digital media adoption and work-related task engagement.
New media engagement facilitates positive shifts toward a cohesive social-self within farming careers, improving social perception and peer integration.
Young farmers continue to experience binary friction between an internal cohesive self-concept and an external social-self regardless of digital media adoption levels.

Cite This Study

Unay‐Gailhard et al. (2023) studied this question.

synapsesocial.com/papers/6a10b56c39dd87f6d0ee368a https://doi.org/10.1111/ruso.12481

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Implication

Mixed-methods study reveals digital media fosters work engagement in young farmers, highlighting persistent conflicts between personal self-concept and public career identity.

Young Farmers in “The New World of Work”: The Contribution of New Media to the Work Engagement and Professional Identities*

Discussion

Member takes

Implication

Key Points

Cite This Study

Young Farmers in “The New World of Work”: The Contribution of New Media to the Work Engagement and Professional Identities*

Discussion

Member takes

Implication

Key Points

Cite This Study

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