The Relationship Between Social Media and Small and Medium-Sized Enterprises

Social media has become extremely attractive to the business sector thanks to its range of possibilities.We examine what kind of thinking scheme the SME sector conducting economic activity in Hungary and Slovakia have regarding the field of social media.In the first part of our study, we examined the conceptual definition of social media and its role today, placing great emphasis on the overview of its potential from the company's point of view.The secondary data collection was carried out with the help of extensive literature processing.After that, we provide insight into the identification of the primary goals of the research, as well as an overview of the methodological processes of the research.The results obtained during the investigation process are presented in the second part of the study.With the help of a questionnaire, 1,114 companies operating in Hungary and Slovakia are being investigated.The research results revealed that the social media-related activities of small and medium-sized enterprises conducting economic activity in Hungary and Slovakia are slightly moving in the right direction, however, unfortunately, an extremely large number of enterprises are still not aware of the benefits provided by online platforms and their potential.