Public Opinion towards Sharing Economy Business Model

The importance of the sharing economy has been growing in recent years and it is now becoming an important segment of the global economy.Positive developments in this field are dependent on understanding the attitudes of the stakeholders in this business model.The aim of the article is to identify public attitudes towards selected general aspects of the sharing economy model using the Czech Republic as an example.Primary data were obtained via a questionnaire survey (N = 614) and processed using descriptive statistics tools.The study shows a relatively low level of familiarity among respondents with the concept of the sharing economy and the business model itself.However, the respondents do believe that the sharing economy model will replace traditional business models in the future.In the opinion of the respondents, neither a lack of ability and willingness to use information technology nor a lack of information hinder development of the sharing phenomenon.Respondents also do not believe that sharing is the preserve of young people.