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Journal Article Competitive Interference and Consumer Memory for Advertising Get access Raymond R. Burke, Raymond R. Burke Search for other works by this author on: Oxford Academic PubMed Google Scholar Thomas K. Srull Thomas K. Srull Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 55–68, https://doi.org/10.1086/209145 Published: 01 June 1988 Article history Received: 01 May 1985 Revision received: 01 November 1987 Published: 01 June 1988
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Burke et al. (1988) studied this question.
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