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This research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism. Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation interest dimensions were determined. Emerging dimensions were further analyzed to identify their links with five tourism types (recreational, historical-cultural, environmental, thermal hot-spa, and urban tourism). The findings provide Austrian destination marketers with a new strategic perspective for segmentation analysis in the domestic tourism realm.
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Duman et al. (2020) studied this question.
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