In light of the paucity of research addressing the critical concerns of social interaction at the micro level of the coaching process, this study aimed to generate an in-depth understanding of the coaching behaviours utilized by a top-level English football coach. A mixed-method approach was used to not only identify the pedagogical behaviours used by the subject in the practice environment, but to also generate an in-depth insight into the rationales that underpinned their use. Using the concepts of 'social role', 'power' and 'the presentation of the self' [E. Goffman (1959) The Presentation of Self in Everyday Life (Garden City, Doubleday)] to analyse the data, it is suggested that the subject's coaching practice was influenced by his perceived need to establish a strong social bond between himself and his players; a bond founded on the players' respect for his professional knowledge and personal manner.
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Potrac et al. (2002) studied this question.