Journal Article A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments Get access Robert A. Peterson, Robert A. Peterson Search for other works by this author on: Oxford Academic PubMed Google Scholar Gerald Albaum, Gerald Albaum Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard F. Beltramini Richard F. Beltramini Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 97–103, https://doi.org/10.1086/209039 Published: 01 June 1985 Article history Received: 01 October 1984 Revision received: 01 December 1984 Published: 01 June 1985
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Peterson et al. (1985) studied this question.
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