Owing to ever-increasing scarcity of natural resources and mounting concern in the market for 'green' products and processes, environmental issues are fast emerging as one of the most important subject of management's decisions in manufacturing organisations. Green business practices are not easy to adopt and implement, due to the presence of many barriers. The purpose of this paper is to identify and analyse these barriers. A questionnaire based survey was conducted to rank these barriers. The results of this survey and Interpretive Structural Modelling (ISM) approach have been used to model and analyse key barriers and drive managerial insights.
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Mudgal et al. (2010) studied this question.
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