Strategy for Growth and Market Leadership: The Netflix Case

This case study is from Netflix, which started in 1997 as a small online DVD rental company in Scotts Valley, CA, U.S.A.In 2022 Netflix was available Internet-connected with over 221 million subscribers.In terms of strategy, some of the case questions we addressed were: firstly, how did Netflix evolve from a DVD retailer shop to a successful online streaming platform?And secondly, how did Netflix cope with the growing competition in the U.S.A. and around the world?With the growth of Information Technology, Netflix introduced an online website with affordable packages, locking in their U.S.A. users, to achieve remarkable growth, and become the market leader.