Emotion in Strategic Environmental Communication Research: Challenges and Opportunities

Emotion and affect play a central role in persuasion, decision-making, and human behavior. Because of ongoing environmental crises, there is a strong need to better understand how emotions shape selection, attention, processing, and effects of environmental communication. Here, I highlight three main areas that contain challenges and opportunities for building a synergistic relationship between the affective sciences and research on strategic environmental communication: (a) identifying the causal effects of emotions in environmental communication; (b) the role of emotions in the durability of environmental messaging effects; and (c) how closing the gap between the laboratory and the field can generate innovative research and more applicable inferences.