December 1, 1985

Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt

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Abstract

Journal Article Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt Get access Richard L. Oliver, Richard L. Oliver Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 324–340, https://doi.org/10.1086/208519 Published: 01 December 1985 Article history Received: 01 November 1983 Revision received: 01 June 1985 Published: 01 December 1985

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Oliver et al. (Sun,) studied this question.

synapsesocial.com/papers/6a12637f4a30fb84f7a584c5 https://doi.org/https://doi.org/10.1086/208519

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