Avian Influenza Risk Perception, Europe and Asia

This is the authors' abstract. We don't add key points for this paper.

During autumn 2005, we conducted 3,436 interviews in European and Asian countries. We found risk perceptions of avian influenza to be at an intermediate level and beliefs of efficacy to be slightly lower. Risk perceptions were higher in Europe than in Asia; efficacy [corrected] beliefs were lower in Europe than in Asia.