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February 1, 1984Journal of Marketing Research

How Advertising Affects Sales: Meta-Analysis of Econometric Results

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Authors

GAGert AssmusDartmouth CollegeJFJohn U. FarleyDartmouth CollegeDLDonald R. LehmannUniversity of Michigan

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Assmus et al. (1984) studied this question.

synapsesocial.com/papers/6a127df2f7bd4f5c7da66824https://doi.org/10.1177/002224378402100107
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Also Consider

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