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Journal Article On Method in Consumer Research: A Critical Relativist Perspective Get access Paul F. Anderson Paul F. Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 155–173, https://doi.org/10.1086/209058 Published: 01 September 1986 Article history Received: 01 August 1985 Revision received: 01 April 1986 Published: 01 September 1986
Paul F. Anderson (Mon,) studied this question.