Intelligence is not a new concept and dates back to over 5 000 years. The concept of intelligence is however still an evolving field and its modern-day business has been changed and refined. The essence however stays the same and lies in ethical gathering and interpretation of information to drive innovation and inform strategic -making. If successful, this assists companies, including engineering companies, gaining a competitive advantage. A culture of competitive intelligence is thus necessary. consulting engineering industry is experiencing major challenges and even disruptions. combat this, and gain competitive advantage and growth, competitive intelligence must embedded in company culture to inform innovation and strategic business decisions. aim of this study was to investigate competitive intelligence in a multinational consulting company with offices across Africa, Asia, Australia, the Middle East and New by means of a case study and data collection. Firstly, the nature of competitive and the need for establishing a successful competitive intelligence culture were . Following this, the challenges with implementing competitive intelligence across were examined and the relationship between competitive intelligence, innovation and strategy studied. Lastly, the types of information gathered, stored and distributed the company as part of competitive intelligence activities were investigated as part of empirical study.
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Yolandi Prinsloo (2017) studied this question.
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