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Journal Article Toward a Theory of Segmentation by Objectives in Social Marketing Get access Seymour H. Fine Seymour H. Fine Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 1–13, https://doi.org/10.1086/208787 Published: 01 June 1980 Article history Received: 01 April 1979 Revision received: 01 December 1979 Published: 01 June 1980
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Seymour H. Fine (1980) studied this question.
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