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Journal Article Assessing Communication Effects on Energy Conservation Get access C. Samuel Craig, C. Samuel Craig Search for other works by this author on: Oxford Academic PubMed Google Scholar John M. McCann John M. McCann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 2, September 1978, Pages 82–88, https://doi.org/10.1086/208718 Published: 01 September 1978 Article history Received: 01 November 1977 Revision received: 01 April 1978 Published: 01 September 1978
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Craig et al. (1978) studied this question.
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