A code of practice for food labelling

The paper describes the results of consumer research undertaken by the Co‐operative Wholesale Society which influenced it to develop a code of practice for labelling pre‐packed foods. Areas where consumers feel they are misled by current labelling practice are highlighted. The content of the code is described against a background of current legal requirements. Its principal areas of application concern the name of the food, origin marking, presentation, nutrition labelling and claims and quantitative ingredient declaration. The further development of the code is outlined by reference to industry and consumer contributions and its potential within the Food Standards Agency.