Corporate Diversification: Entry, Strategy, and Performance

James J. Chrisman; Charles W. Hofer; E. Ralph Biggadike

doi:10.2307/258503

October 1, 1984Academy of Management Review

Corporate Diversification: Entry, Strategy, and Performance

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Key Points

To provide an analytical review of E. Ralph Biggadike's book exploring how corporate diversification strategies and market entry approaches influence business performance.
Critical review and synthesis of the theoretical arguments and empirical evidence presented in the book.
Examines the strategic mechanisms governing new market entry and corporate diversification.
Assesses the operational and financial performance outcomes associated with different corporate expansion strategies.

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Implication

Book review evaluates corporate diversification dynamics, entry strategies, and firm performance, highlighting critical strategic management principles.

Abstract

The article presents a review of the book “Corporate Diversification: Entry, Strategy and Performance,” by E. Ralph Biggadike.

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Chrisman et al. (1984) studied this question.

synapsesocial.com/papers/6a12eb7886514ddae6c0ce27 https://doi.org/10.2307/258503

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Corporate Diversification: Entry, Strategy, and Performance

Key Points

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Implication

Abstract

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Corporate Diversification: Entry, Strategy, and Performance

Key Points

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Abstract

Discussion

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